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With a Little Help from Their Friends: Exploring the Advice Networks of Software Entrepreneurs
Author(s) -
McGrath Cathleen A.,
Vance Charles M.,
Gray Edmund R.
Publication year - 2003
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/1467-8691.00262
Subject(s) - advice (programming) , preference , field (mathematics) , public relations , business , psychology , knowledge management , computer science , political science , economics , microeconomics , mathematics , pure mathematics , programming language
This field interview study examined patterns and content of advice sharing networks among 20 software executives to provide a clearer understanding of how advice relationships are established, the types of advice that are shared and the role that relationships play in the support of information exchange and diffusion. Most advice relationships were formed from strong tie relationships, while systematic differences were found among the types of advice sought from advice relationships resulting from strong ties, business ties and weak ties. The preference of software executives for rich communication media supports the importance of establishing trust in advice sharing relationships.