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Users as a Hidden Resource for Creativity: Findings from an Experimental Study on User Involvement
Author(s) -
Kristensson Per,
Magnusson Peter R.,
Matthing Jonas
Publication year - 2002
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/1467-8691.00236
Subject(s) - originality , creativity , empirical research , resource (disambiguation) , service (business) , business , knowledge management , marketing , computer science , psychology , social psychology , computer network , philosophy , epistemology
The main objective of this article is to report the empirical findings from a study on user involvement in service innovation. In doing this, we seek to answer the question of how user involvement affects the originality of new service ideas. An experimental investigation was carried out which included 54 participants arranged into three groups of creative users, ordinary users and professional service developers. The empirical data revealed that the users produced more original ideas than the company’s professional service developers. It is thus suggested that business organizations attempt to innovate original products would benefit from involving their customers.