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Brainsketching and How it Differs from Brainstorming
Author(s) -
Van Der Lugt Remko
Publication year - 2002
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/1467-8691.00235
Subject(s) - brainstorming , sketch , set (abstract data type) , ideation , computer science , process (computing) , mathematics education , psychology , human–computer interaction , artificial intelligence , cognitive science , algorithm , programming language
Brainsketching is an idea generation technique, based on brainwriting, that uses sketching as the primary means of recording ideas. During brainsketching, participants sketch their ideas individually on large sheets of paper pasted on the wall. After a few minutes, the participants explain their idea sketches, switch places and continue sketching. Usually, about five such rounds of idea sketching take place. In an experimental set–up brainsketching was compared to brainstorming. Linkography was used as a method for analyzing the process characteristics of both techniques. Results show that during brainstorming, participants generated significantly more ideas, and that during brainsketching participants generated significantly more connections with earlier ideas. Also, during brainsketching participants made more incremental connections while maintaining a similar level of ‘wild leap’ connections. Conclusion of this study was that brainsketching does not necessarily provide a better idea generation process; rather, it provides a different process, which may serve different purposes. Some steps towards further development of the brainsketching technique are indicated. Suggestions are provided for stimulating the group to reflect on their ideas. Finally, some suggestions are made for applying the brainsketching technique with groups of non–designers, mainly directed at removing the participants’ hesitation to draw in public.