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Types and Timing of Inter–organizational Communication in New Product Development
Author(s) -
Hummel Marjan,
Van Rossum Wouter,
Omta Onno,
Verkerke Gijsbertus,
Rakhorst Gerhard
Publication year - 2001
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/1467-8691.00225
Subject(s) - new product development , process management , knowledge management , business , product (mathematics) , organization development , organizational communication , computer science , marketing , geometry , mathematics
Managing the communication between the participants involved in inter–organizational product development is complex. The traditional models of new product development are not sufficient to gain insight in effective management practices in this respect. Our study explored the inter–organizational communication in a research and development project. Our results confirm Gersick’s model that looks upon new product development as being punctuated by periods of rapid change. In these periods, including the start–up, explorative prototype stage, and completion of the project, inter–organizational communication is essential about design objectives and project planning, contextual factors and the required resources, skills and knowledge.