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Strategic Decision‐making in a New Millennium: The Contribution from Hybrid Decision‐making Modes
Author(s) -
Hsu Frederick B.
Publication year - 2001
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/1467-8691.00189
Subject(s) - rationality , scope (computer science) , appeal , management science , rational planning model , cybernetics , mode (computer interface) , sociology , epistemology , computer science , positive economics , economics , management , artificial intelligence , political science , philosophy , law , programming language , operating system
Empirical studies have provided scope for examining strategic decision‐making behaviours under a range of conditions including those involving environmental ‘jolts’ to expectations, and multiple‐decision activities. Effective decision‐making under turbulent conditions repeatedly involved a hybrid of rational and cybernetic (or experimental information‐seeking) behaviours. This was unpredicted. We have labelled this new mode Promethean rationality. A second hybrid mode was identified, under a more restricted range of conditions, and characterised as Confucian rationality combining rationality with appeal to ‘expert knowledge’. Inspection of a real‐life decision making case under an environmental jolt revealed preliminary evidence of Promethean rationality. The implications are the more valuable as in the rise of a new century, the environment around decision makers becomes more turbulent.