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Knowledge Systems and Global Advertising Services
Author(s) -
Roberts Joanne
Publication year - 2000
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/1467-8691.00169
Subject(s) - business , process (computing) , distribution (mathematics) , advertising , marketing , knowledge management , computer science , mathematical analysis , mathematics , operating system
This paper explores the contribution of global advertising services to the creation and dissemination of knowledge through an examination of their role in knowledge systems at a national and international level. The aim is not only to gain an understanding of global advertising services as bridges between national knowledge systems but also to examine how such services shape the institutions that constitute a knowledge system. In this way, an appreciation of the contribution of advertising services, and knowledge intensive services (KIBS) more generally, to the knowledge creation and distribution process will be developed.