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Innovation through Strategic Community Management: A Case Study Involving Regional Electronic Networking Promotion in Japan
Author(s) -
Kodama Mitsuru
Publication year - 2000
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/1467-8691.00164
Subject(s) - business , promotion (chess) , government (linguistics) , function (biology) , marketing , strategic management , community management , public relations , management , economics , political science , philosophy , linguistics , evolutionary biology , politics , law , biology
This paper discusses the basic framework of strategic community management. It will be argued that a community producer creates, based on his vision, a concept of a business community comprised of diverse types of businesses and processes to achieve business innovation. The producer serves an important function in creating a strategic community. A regional initiative towards electronic networking will be studied that illustrates the use of information and multimedia technologies as an instance of the latest business case of strategic community management. It shows how a community producer has created a strategic community in which the central government, regional government, universities, hospitals, private businesses and Not for Profit Organizations take part in the advancement of regional electronic networking.