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The Postmodern Challenge – From Economic to Creative Management
Author(s) -
Nyström Harry
Publication year - 2000
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/1467-8691.00163
Subject(s) - postmodernism , action (physics) , process (computing) , management theory , sociology , management science , process management , business , knowledge management , management , computer science , epistemology , economics , philosophy , physics , quantum mechanics , operating system
This paper discusses economic and creative management, not as two different ways of understanding and managing the world, but as part of an integrated framework. This is done against the background of the creative process, where the early, more open and flexible stages basically reflect the requirements of postmodern theory, while the later, more closed and analytical stages, are similar to the modern world view of economic theory and related approaches to management. In a rapidly changing world, where we need to both develop and apply new knowledge, we should adopt a balanced modern and postmodern approach to theory generation and implementation, to better understand and evaluate both individual, organizational and societal action.