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Proven Methods for Innovation Management: An Executive Wish List
Author(s) -
McCosh Andrew,
Smart Alison,
Barrar Peter,
Lloyd Ashley
Publication year - 1998
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/1467-8691.00108
Subject(s) - novelty , creativity , identification (biology) , marketing , business , market orientation , public relations , executive summary , open innovation , wish , sociology , psychology , political science , finance , social psychology , botany , biology , anthropology
Innovation specialists from the largest British companies discussed what they wanted to know about innovation, and asked the academic community to suggest some answers. Some, but by no means all, of their questions had already been answered in the published literature. The behaviours that support a culture of innovation include a market orientation, an innovation‐friendly ruling coalition, and organisational structures that propel novelty. These behaviours also encourage creativity if the risk‐taking employees are rewarded for success and if they are asked to explain their personal mission at intervals. Several methods which researchers have found effective for the identification of ideas which may become market winners are discussed, as are methods building organisational competencies for innovation. Some of their remaining questions are being addressed by research projects currently in progress.