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‘Search Widely, Choose Wisely’: A Proposal for Linking Judgemental Decision‐Making and Creative Problem‐Solving Approaches
Author(s) -
Proudlove Nathan
Publication year - 1998
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/1467-8691.00091
Subject(s) - brainstorming , divergence (linguistics) , creativity , computer science , convergence (economics) , management science , emphasis (telecommunications) , psychology , artificial intelligence , social psychology , economics , telecommunications , philosophy , linguistics , economic growth
Brainstorming was pioneered by Alex Osborn as a technique to support idea generation in individual and team applications. The emphasis on divergence was moderated in subsequent technique systems, including the Parnes‐Osborn approach and its derivatives. These systems place emphasis on both divergence and convergence, in one or more search/choice sequences. Nevertheless, an emphasis on divergence remained, both in training and practical application. Only more recently have the processes of converging attracted the attention of practitioners and researchers. In some contrast, there is a body of knowledge on judgmental decision‐making which has focused on the convergent processes within individual and team problem‐solving, while being less concerned with search procedures. A way of combining the two paradigms is suggested, illustrated by an example from a team applying such techniques in an exercise seeking to assess the creativity of organizations.