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Innovations in Sport: the Rise of One Day Internationals (ODIs) in Cricket
Author(s) -
Robinson Julian
Publication year - 1997
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/1467-8691.00046
Subject(s) - cricket , appeal , test (biology) , economics , positive economics , management , political science , classical economics , law , geology , ecology , paleontology , biology
The rise of one day internationals has been influenced by spectator' desires for a shorter, more exciting version of the game with a mass appeal and by cricketing associations' recognition of the significant contribution it makes to their financial coffers. This article seeks to show how the diffusion of ODIs resembled that of an S curve with slow uptake by test‐playing nations in the early 1970s to the present day, with all the test‐playing nations and three non‐playing nations participating in the World Cup. It then discusses how ODI was an ‘alpha’ innovation that has created the conditions for the development of many smaller or ‘beta’ innovations.