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Why do Emerging Market Firms Engage in Voluntary Environmental Management Practices? A Strategic Choice Perspective
Author(s) -
Tatoglu Ekrem,
Frynas Jedrzej George,
Bayraktar Erkan,
Demirbag Mehmet,
Sahadev Sunil,
Doh Jonathan,
Koh S. C. Lenny
Publication year - 2020
Publication title -
british journal of management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.407
H-Index - 108
eISSN - 1467-8551
pISSN - 1045-3172
DOI - 10.1111/1467-8551.12351
Subject(s) - business , marketing , corporate governance , emerging markets , turkish , perspective (graphical) , context (archaeology) , sample (material) , stakeholder , turnover , industrial organization , economics , management , paleontology , linguistics , philosophy , chemistry , finance , artificial intelligence , computer science , chromatography , biology
In this paper, we investigate firms’ decisions to engage in voluntary environmental management (VEM) practices within an emerging market context. Drawing on the strategic choice and the resource‐based view perspectives, we report results from a survey of VEM practices – a specific form of self‐governance – drawing on a sample of 519 Turkish firms from various industries to identify important strategic antecedents of firms’ decisions to engage in such practices. We find that as firms become more customer focused, more inclined to pursue a differentiation strategy and subject to a higher level of strategy‐oriented stakeholder focus, they tend to implement higher levels of VEM practices, with important implications for research, policy and practice for both emerging and developed markets.