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Non‐market Social and Political Strategies – New Integrative Approaches and Interdisciplinary Borrowings
Author(s) -
Frynas Jedrzej George,
Child John,
Tarba Shlomo Y.
Publication year - 2017
Publication title -
british journal of management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.407
H-Index - 108
eISSN - 1467-8551
pISSN - 1045-3172
DOI - 10.1111/1467-8551.12253
Subject(s) - politics , corporate social responsibility , complementarity (molecular biology) , scholarship , nonmarket forces , extant taxon , positive economics , sociology , social science , political science , economics , public relations , law , market economy , genetics , evolutionary biology , factor market , biology
This paper introduces a special issue of the British Journal of Management on social and political strategies in the non‐market environment. On the one hand, it reviews the extant research on the possible forms of interaction between Corporate Social Responsibility (CSR) strategies and Corporate Political Activity (CPA): CSR‐CPA complementarity, CSR‐CPA substitution and mutual exclusion between CPA and CSR. On the other hand, the paper provides an overview of the recent contributions of non‐business disciplines – psychology, sociology, economics, politics and history – to nonmarket scholarship and, above all, the potential future scholarly contributions of these disciplines.