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Eliciting Metaphor through C lean L anguage: An Innovation in Qualitative Research
Author(s) -
Tosey Paul,
Lawley James,
Meese Rupert
Publication year - 2014
Publication title -
british journal of management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.407
H-Index - 108
eISSN - 1467-8551
pISSN - 1045-3172
DOI - 10.1111/1467-8551.12042
Subject(s) - rigour , metaphor , interview , qualitative research , interpretation (philosophy) , field (mathematics) , order (exchange) , lean manufacturing , sociology , psychology , qualitative property , computer science , knowledge management , epistemology , marketing , business , linguistics , social science , philosophy , mathematics , finance , anthropology , pure mathematics , programming language , machine learning
This paper shows how an innovative method of questioning called C lean L anguage can enhance the authenticity and rigour of interview‐based qualitative research. We investigate the specific potential of C lean L anguage as a method for eliciting naturally occurring metaphors in order to provide in‐depth understanding of a person's symbolic world; despite substantial interest in metaphors in the field of organizational and management research there is a lack of explicit, systematic methods for eliciting naturally occurring metaphors. We also demonstrate how C lean L anguage can improve qualitative research more widely by addressing the propensity for researchers inadvertently to introduce extraneous metaphors into an interviewee's account at both data collection and interpretation stages. Data are presented from a collaborative academic–practitioner project in which C lean L anguage was used as a method of interviewing to elicit the metaphors of six mid‐career managers, relating to the way they experienced work–life balance. The first contribution of this paper is to demonstrate the potential of C lean L anguage for eliciting naturally occurring metaphors in order to provide in‐depth understanding of a person's symbolic world. The second contribution is to show how C lean L anguage can enhance the rigour and authenticity of interview‐based qualitative research more widely.