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In Search of the Lemmus Lemmus: An Investigation into Convergent Competition
Author(s) -
Saunders John,
Stern Philip,
Wensley Robin,
Forrester Ros
Publication year - 2000
Publication title -
british journal of management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.407
H-Index - 108
eISSN - 1467-8551
pISSN - 1045-3172
DOI - 10.1111/1467-8551.11.s1.7
Subject(s) - phenomenon , competition (biology) , norwegian , process (computing) , sociology , epistemology , ecology , computer science , philosophy , biology , linguistics , operating system
This paper explores the reasons for industries converging upon poor strategies. The phenomenon is likened to the periodic mass suicide of the lemmus lemmus (the Norwegian lemming). It gives historic examples of the phenomenon, and evidence of its occurring within a simulated business environment. A literature review shows how it can be explained using theories from economics, psychology and competitive analogies used in business. An inputs‐process–outputs model provides a theoretical framework for Lemmus Lemmus strategies and is used to derive hypotheses.