Premium
New Evidence in the Generic Strategy and Business Performance Debate: A Research Note
Author(s) -
Parnell John A.
Publication year - 1997
Publication title -
british journal of management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.407
H-Index - 108
eISSN - 1467-8551
pISSN - 1045-3172
DOI - 10.1111/1467-8551.0049
Subject(s) - linkage (software) , positive economics , strategic management , management science , marketing , economics , business , biochemistry , chemistry , gene
Regardless of the numerous published tests of the business strategy–performance relationship, no consensus has been reached. Researchers continue to debate the merits of various theories, research methods, survey techniques and the use of different strategy typologies. This study tests for a strategy–performance linkage in a manner sensitive to prevailing research criticisms.