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On ‘Value–Based Marketing’ (2)
Author(s) -
Littler Dale
Publication year - 2002
Publication title -
british journal of management
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 2.407
H-Index - 108
eISSN - 1467-8551
pISSN - 1045-3172
DOI - 10.1111/1467-8551.00254
Subject(s) - citation , value (mathematics) , marketing , sociology , management , library science , computer science , economics , business , machine learning