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Conceptualizing the Development of Strategic Ideas: A Grounded Theory Analysis[Note 1. The authors thank the organizational members involved in this ...]
Author(s) -
Schwarz M.,
Nandhakumar J.
Publication year - 2002
Publication title -
british journal of management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.407
H-Index - 108
eISSN - 1467-8551
pISSN - 1045-3172
DOI - 10.1111/1467-8551.00223
Subject(s) - multinational corporation , grounded theory , strategic thinking , strategic planning , strategic financial management , theme (computing) , sociology , field (mathematics) , process (computing) , strategic choice theory , strategic management , strategic alignment , development theory , knowledge management , management , business , marketing , computer science , qualitative research , social science , economics , market economy , mathematics , finance , pure mathematics , operating system
This paper presents the findings of a grounded theory study on the development of strategic ideas in a multinational organization. By drawing on the rich data generated from this longitudinal in‐depth field study, this paper provides a theoretical framework for the development of strategic ideas. The theoretical framework developed offers an interesting and useful way of understanding and explaining the complex process of the early steps of the strategic decision process. This research illustrates the development of strategic ideas through strategic debate, the key theme that emerged from the study and the interaction of its four constituent themes: strategic warriors, patterns of interaction, strategic language and strategic syntheses. Drawing on the empirical findings, this study also discusses some implications for developing strategic ideas in managerial practice.