The Learning Square: Four Domains that Impact on Strategy

In the search for strategic competitive advantage, the importance of learning and knowledge is increasingly recognized. In this paper, we identify four domains synthesized from the literature – multi‐dimensional goals, using tacit knowledge, continual learning, and shared vision – that impact upon and provide a framework for developing strategy. Three themes are drawn from learning organization literature linking to a fourth from strategy literature. These domains are brought together in a holistic model proposed for use by managers in evaluating and developing strategy –‘The Learning Square’.