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Strategies for integrating farmers into modern vegetable supply chains in Vietnam: farmer attitudes and willingness to accept
Author(s) -
Pham Hung Duy,
Crase Lin,
Burton Michael,
Cooper Bethany
Publication year - 2019
Publication title -
australian journal of agricultural and resource economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.683
H-Index - 49
eISSN - 1467-8489
pISSN - 1364-985X
DOI - 10.1111/1467-8489.12293
Subject(s) - incentive , supply chain , business , willingness to pay , discrete choice , willingness to accept , mixed logit , space (punctuation) , marketing , supply side , agricultural economics , economics , logistic regression , microeconomics , commerce , medicine , linguistics , philosophy , econometrics
In Vietnam, the development of so‐called ‘modern’ vegetable supply chains is receiving considerable interest amongst researchers and governments. This interest partly stems from the view that enhancements in food safety can be achieved if farmers are willing to adopt supply chains that are often associated with ‘western’ forms of retailing. Our study investigates farmers’ willingness to change to two ‘modern’ alternatives – a supply model based on cooperatives and another based on investors facilitating the change. Using discrete choice data drawn from 412 farmers, mixed logit models in willingness to pay space are developed that reveal the relative importance of different drivers of change. The paper offers insights that can inform governments about the incentives required to bring about change. In addition, the paper illustrates the novel application of a choice experiment to enumerating the perceived costs of changes in vegetable supply chains.