Premium
Beef import market shares in Taiwan: implications for Australia
Author(s) -
Chang HuiShung Christie,
Hsia ChungJen
Publication year - 2000
Publication title -
australian journal of agricultural and resource economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.683
H-Index - 49
eISSN - 1467-8489
pISSN - 1364-985X
DOI - 10.1111/1467-8489.00108
Subject(s) - market share , business , consumption (sociology) , agricultural economics , economics , marketing , social science , sociology
Market shares of major beef suppliers to Taiwan, including Australia, the United States and New Zealand, were estimated econometrically to determine their relative competitiveness. The analysis, based on monthly data from June 1990 to August 1997, showed that relative prices and consumer incomes were important factors influencing suppliers’ market shares. Specifically, the demand for Australian beef responded little to an increase in price and negatively to an increase in consumer income. Furthermore, the growth in Taiwan beef consumption has slowed down and Australian beef suppliers need to re‐assess the market potential and develop appropriate marketing strategies to maintain competitiveness.