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Peer‐based comparison and firms' discretionary cost decisions
Author(s) -
Van Caneghem Tom,
Aerts Walter,
Madadian Oveis
Publication year - 2021
Publication title -
australian economic papers
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.351
H-Index - 15
eISSN - 1467-8454
pISSN - 0004-900X
DOI - 10.1111/1467-8454.12199
Subject(s) - benchmarking , sample (material) , business , similarity (geometry) , microeconomics , peer effects , peer group , industrial organization , economics , marketing , psychology , computer science , social psychology , chemistry , chromatography , artificial intelligence , image (mathematics)
This study investigates whether firms engage in peer‐based benchmarking in their decision‐making regarding selling, general and administrative expenses (SG&A) for a large sample of U.S. listed firms. Peer‐based comparison relates to comparing own performance against the performance of a meaningful reference group of other firms. SG&A are to a large extent discretionary, but optimal levels of (relative) SG&A are hard to assess. Based on the behavioural theory of the firm and institutional theory, we argue that peer‐based comparison is likely to be an important input to managers' SG&A decision processes. Results show that peer‐based comparison significantly drives changes in firms' reported SG&A. In addition, the effect of peer‐based comparison is found to depend on the firm's life cycle stage. Findings further indicate that peer‐based comparison has a significantly stronger effect in reference groups characterised by high(er) SG&A similarity. Results are robust to using several industry classification systems, as well as, multiple approaches to identify firm life cycles.