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Self‐enhancement in Japan and America
Author(s) -
Brown Jonathon D.,
Kobayashi Chihiro
Publication year - 2002
Publication title -
asian journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.5
H-Index - 49
eISSN - 1467-839X
pISSN - 1367-2223
DOI - 10.1111/1467-839x.00101
Subject(s) - psychology , social psychology , sample (material) , self enhancement , chromatography , chemistry
North Americans view themselves in more positive terms than they view most other people. In the present paper, we report three studies showing that this bias is also found in Japan. For highly valued traits and abilities, Japanese students rated themselves and their best friends in more positive terms than they rated most other students (Study 1 and Study 2) and most other Japanese (Study 2). In Study 3, a sample of older Japanese displayed the same tendency when evaluating themselves and a member of their family. We discuss the theoretical importance of the findings.