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Consumer Behaviour and Supermarkets in Argentina
Author(s) -
Rodríguez Elsa,
Berges Miriam,
Casellas Karina,
Paola Rosángela Di,
Lupín Beatriz,
Garrido Laura,
Gentile Natacha
Publication year - 2002
Publication title -
development policy review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.671
H-Index - 61
eISSN - 1467-7679
pISSN - 0950-6764
DOI - 10.1111/1467-7679.00181
Subject(s) - business , service (business) , credit card , perspective (graphical) , consumer behaviour , marketing , commerce , advertising , agricultural economics , economics , finance , payment , artificial intelligence , computer science
This article examines supermarket development from the perspective of differences over regions and categories of consumers. It shows that, controlling for region, the more the education, income, durable assets (car, refrigerator) and consumer credit (credit card) of the consumer, the greater the probability that he/she will shop at a supermarket. Controlling for personal characteristics, living in a northern region (poorer, more rural, poorer infrastructure) reduces the probability of shopping at a supermarket. Finally, Argentinian consumers are less likely to buy fresh fruit and vegetables, red meat, and bread at a supermarket, as they would rather buy these from shops offering personal attention and service for those products.