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Breaking Silence: Tactical Choices Women Managers Make in Speaking Up About Gender‐Equity Issues*
Author(s) -
Piderit Sandy Kristin,
Ashford Susan J.
Publication year - 2003
Publication title -
journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.398
H-Index - 184
eISSN - 1467-6486
pISSN - 0022-2380
DOI - 10.1111/1467-6486.00388
Subject(s) - gender equity , silence , equity (law) , public relations , qualitative research , gender equality , business , gender studies , sociology , marketing , social psychology , psychology , political science , social science , law , philosophy , aesthetics
This study examines female managers’ assessments of how to speak up about the treatment of women in their organizations. Qualitative data from 172 women provide an in‐depth look at their theories about the right way to sell this issue. In addition, inductive exploration of the tactics chosen by 985 other women to address gender‐equity concerns yields four clusters of issue‐selling tactics for this issue. We draw from these two complementary analyses to suggest implications for the future study and practice of issue selling, and for shaping organizational cultures to support gender equity.