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Strategists and Strategy‐making: Strategic Exchange and the Shaping of Individual Lives and Organizational Futures
Author(s) -
Watson Tony J.
Publication year - 2003
Publication title -
journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.398
H-Index - 184
eISSN - 1467-6486
pISSN - 0022-2380
DOI - 10.1111/1467-6486.00381
Subject(s) - futures contract , value (mathematics) , ethnography , social exchange theory , interpersonal communication , resource (disambiguation) , business , public relations , sociology , management , political science , economics , social science , computer science , computer network , finance , machine learning , anthropology
A strategic exchange framework for the analysis of the relationship between the personal strategies of strategists and the strategic direction followed by organizations is presented. The exchange relationship that strategists have with their organization and the exchange relationship between the organization and the constituencies upon which it is resource dependent is examined and some of the processes and practices that this can entail are illustrated with the case of Strath Guitars. The case study also illustrates the value of ethnographic fiction science as an innovative type of research account which is especially appropriate for the reporting of studies of the detailed interpersonal and social processes associated with organizational strategy‐making.