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Global New Product Development Processes: Preliminary Findings and Research Propositions[Note 1. Address for reprints: Mohan Subramaniam, Management Department, University of ...]
Author(s) -
Subramaniam Mohan,
Rosenthal Stephen R.,
Hatten Kenneth J.
Publication year - 1998
Publication title -
journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.398
H-Index - 184
eISSN - 1467-6486
pISSN - 0022-2380
DOI - 10.1111/1467-6486.00119
Subject(s) - multinational corporation , new product development , subsidiary , product management , business , product (mathematics) , process management , knowledge management , product strategy , set (abstract data type) , industrial organization , tacit knowledge , product category , marketing , computer science , geometry , mathematics , finance , programming language
This study examines the processes and routines firms employ for developing new global products. Observations from 13 Japanese, American and European multinational companies reveal that global new product development processes vary in terms of the involvement of overseas subsidiaries in project teams and the generation of new product concepts. In particular, when the knowledge about different product design requirements among overseas markets or plants is tacit, firms employ cross‐national product development teams and use overseas subsidiaries as sources of new product concepts. Anchoring these findings on information processing theory, we develop a set of research propositions on global new product development processes and suggest directions for future research.