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An Analysis of the Quality of Internet Life Insurance Advice
Author(s) -
Dorfman Mark S.,
Adelman Saul W.
Publication year - 2002
Publication title -
risk management and insurance review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.386
H-Index - 16
eISSN - 1540-6296
pISSN - 1098-1616
DOI - 10.1111/1098-1616.00012
Subject(s) - web site , the internet , advice (programming) , world wide web , quality (philosophy) , business , computer science , variation (astronomy) , actuarial science , data science , philosophy , epistemology , programming language , physics , astrophysics
This article analyzes the quality of the life insurance recommendations generated by Internet Web sites. The quality of a Web site's recommendations is measured by comparing how closely the recommendations match two benchmarks chosen by the authors. The authors submitted four relatively simple scenarios to 48 Web sites offering advice on how much insurance is appropriate in given circumstances. The article presents several statistical measures of the wide variation in advice offered by these Web sites, and it suggests several explanations for this variation. Statistically, the Web site recommendations differed from the authors’ chosen benchmarks, but did not differ by the type of organization maintaining the Web site.