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Grades/Classes of Hard Wheats Exported from North America: Analysis of Growth and Market Segments
Author(s) -
Dahl Bruce L.,
Wilson William W.
Publication year - 2000
Publication title -
applied economic perspectives and policy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.4
H-Index - 49
eISSN - 2040-5804
pISSN - 2040-5790
DOI - 10.1111/1058-7195.t01-1-00013
Subject(s) - agricultural economics , market segmentation , economics , business , geography , marketing
Issues about grain quality are integral to export demand and competition. In the past, debate focused on wheat class and country of origin. This study analyzed changes in imports for wheat grades and classes for hard wheats in Canada and the United States. Clustering techniques were utilized to examine importer behavior and identify market segments for characteristics of U.S. wheats over time. Shifts in marketing toward shipment of specific classes and from lower to higher grades were identified. Cluster analysis indicated changes in composition and an increase in the number of market segments.