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New Ways to Promote Proenvironmental Behavior: Expanding and Evaluating Motives for Environmentally Responsible Behavior
Author(s) -
De Young Raymond
Publication year - 2000
Publication title -
journal of social issues
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.618
H-Index - 122
eISSN - 1540-4560
pISSN - 0022-4537
DOI - 10.1111/0022-4537.00181
Subject(s) - competence (human resources) , psychology , social psychology , theme (computing) , resource (disambiguation) , computer science , computer network , operating system
This article contends that while striving to promote environmentallyresponsible behavior, we have focused attention too narrowly on just two classes of motives. There is a need to expand the range of motives available to practitioners and to provide a framework within which motives can be evaluated for both their immediate and long‐term effectiveness. The article then examines a strategy for promoting environmentally responsible behavior that has significant potential. This strategy is based on a particular form of motivation called intrinsic satisfaction. Nine studies are reviewed that have outlined the structure of intrinsic satisfaction. A key theme discussed is the human inclination for competence. This fundamental human concern is shown to have both a general form and a resource‐specific version.