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An Empirical Analysis of Retailer Participation Decisions in a Downtown Parking Coupon Program
Author(s) -
Lindsey C. Robin,
West Douglas S.
Publication year - 1998
Publication title -
journal of regional science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.171
H-Index - 79
eISSN - 1467-9787
pISSN - 0022-4146
DOI - 10.1111/0022-4146.00079
Subject(s) - coupon , downtown , business , advertising , trips architecture , competitor analysis , marketing , empirical research , finance , transport engineering , archaeology , engineering , history , philosophy , epistemology
Parking coupon programs help downtown shopping areas attract consumers away from suburban shopping centers. Here we conduct an empirical analysis of retailer participation in such a program. Consistent with expectations, participation was higher for stores in shopping centers than for street‐front retailers, for stores receiving subsidies for coupon purchase, and for stores selling comparison‐shopping goods than for stores selling goods bought on one‐stop, single‐purpose or multipurpose‐shopping trips. Participation also varied with numbers of competitors, chain membership, and store vintage. Apparently, participation is a local public good for downtown retailers and stores are inclined to free ride.