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The Incidence of the Costs and Benefits of Generic Advertising
Author(s) -
Alston Julian M.,
Chalfant James A.,
Piggott Nicholas E.
Publication year - 2000
Publication title -
american journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.949
H-Index - 111
eISSN - 1467-8276
pISSN - 0002-9092
DOI - 10.1111/0002-9092.00058
Subject(s) - agricultural experiment station , resource (disambiguation) , agriculture , citation , state (computer science) , foundation (evidence) , library science , agricultural economics , political science , economics , history , law , archaeology , mathematics , computer science , computer network , algorithm
Generic advertising is important and controversial. In 1990, commodity organizations in the United States spent over $300 million on advertising (Lenz, Forker, and Hurst). The controversy over generic advertising is reflected in recent court cases, such as the 1996 Wileman case heard before the U.S. Supreme Court. Controversy over generic advertising also exists within the agricultural economics profession. A wide range of results can be found in past studies, partly because of different data sets and commodities, but also because of particular modeling choices. In this paper, we discuss some issues in studies of the demand