Open AccessApplication of Blockchain Technology to Podcast-Based Enterprise Content Marketing
Author(s) -
Shuchih Ernest Chang,
Ting-Yu Chen
Publication year - 2022
Publication title -
ieee access
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.587
H-Index - 127
ISSN - 2169-3536
DOI - 10.1109/access.2022.3211928
Subject(s) - aerospace , bioengineering , communication, networking and broadcast technologies , components, circuits, devices and systems , computing and processing , engineered materials, dielectrics and plasmas , engineering profession , fields, waves and electromagnetics , general topics for engineers , geoscience , nuclear engineering , photonics and electrooptics , power, energy and industry applications , robotics and control systems , signal processing and analysis , transportation
This article explores the potential of blockchain technology to enhance podcast content marketing. In the post-pandemic era, more and more enterprises are using podcasts for content marketing. However, the rapid growth of the podcast industry has also raised concerns. This study looks at current podcast advertising methods and uses a 10-step process to examine the need for a blockchain platform. With the decentralization, transparency and traceability of the blockchain and five smart contracts, the new distributed podcast platform improves content marketing metrics and reduces transaction costs. It provides enterprises with a more robust podcast platform, as well as more opportunities for niche creators to showcase and optimize the podcast platform as a useful advertising and marketing tool.