Open AccessActive mediation of television, internet and mobile advertising
Author(s) -
Wonsun Shin
Publication year - 2017
Publication title -
young consumers insight and ideas for responsible marketers
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.5
H-Index - 27
eISSN - 1758-7212
pISSN - 1747-3616
DOI - 10.1108/yc-06-2017-00700
Subject(s) - mediation , originality , socialization , psychology , advertising , the internet , value (mathematics) , consumption (sociology) , social psychology , political science , business , sociology , computer science , creativity , law , machine learning , social science , world wide web
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