Open AccessCorporate philanthropic giving, advertising intensity, and industry competition level
Author(s) -
R. Zhang
Publication year - 2011
Publication title -
strategic direction
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.115
H-Index - 12
eISSN - 1758-8588
pISSN - 0258-0543
DOI - 10.1108/sd.2011.05627aad.008
Subject(s) - business , competition (biology) , advertising , marketing , industrial organization , intensity (physics) , r&d intensity , economics , management , ecology , biology , physics , quantum mechanics
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