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Growing through copying: the negative consequences of innovation on franchise network growth
Author(s) -
Gabriel Szulanski
Publication year - 2009
Publication title -
strategic direction
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.115
H-Index - 12
eISSN - 1758-8588
pISSN - 0258-0543
DOI - 10.1108/sd.2009.05625fad.008
Subject(s) - copying , franchise , business , industrial organization , marketing , knowledge management , process management , computer science , political science , law

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