Open AccessThe CEOs marketing manifesto
Author(s) -
Nagendra Kumar
Publication year - 2009
Publication title -
strategic direction
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.115
H-Index - 12
eISSN - 1758-8588
pISSN - 0258-0543
DOI - 10.1108/sd.2009.05625ead.003
Subject(s) - business , marketing , manifesto , economics , market economy
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