Open AccessThe effect of strategic complexity on marketing strategy and organizational performance
Publication year - 2006
Publication title -
strategic direction
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.115
H-Index - 12
eISSN - 1758-8588
pISSN - 0258-0543
DOI - 10.1108/sd.2006.05622dad.001
Subject(s) - business , marketing , strategic management , profit impact of marketing strategy , marketing management , industrial organization , marketing strategy , process management , strategic planning , knowledge management , relationship marketing , computer science
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