Open AccessCity branding and museum souvenirs: towards improving the St. Petersburg city brand
Author(s) -
Iuliia Trabskaia,
Iuliia Shuliateva,
Rebecca Abushena,
Valery Gordin,
Mariya Dedova
Publication year - 2019
Publication title -
journal of place management and development
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.585
H-Index - 28
eISSN - 1753-8343
pISSN - 1753-8335
DOI - 10.1108/jpmd-06-2017-0049
Subject(s) - product (mathematics) , business , st petersburg , marketing , new product development , competitive advantage , brand strategy , work (physics) , advertising , brand management , engineering , mechanical engineering , geometry , mathematics , russian federation , economic policy
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