z-logo
open-access-imgOpen Access
Investigating the emotional appeal of fake news using artificial intelligence and human contributions
Author(s) -
Jeannette Paschen
Publication year - 2019
Publication title -
journal of product and brand management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.982
H-Index - 81
eISSN - 2054-1643
pISSN - 1061-0421
DOI - 10.1108/jpbm-12-2018-2179
Subject(s) - disgust , appeal , appeal to emotion , valence (chemistry) , advertising , fake news , originality , sentiment analysis , content (measure theory) , psychology , anger , computer science , social psychology , political science , artificial intelligence , business , law , mathematical analysis , physics , mathematics , quantum mechanics , creativity

The content you want is available to Zendy users.

Already have an account? Click here to sign in.
Having issues? You can contact us here
Accelerating Research

Address

John Eccles House
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom