Open AccessThe behavioral consequences of internal brand management among frontline employees
Author(s) -
Rose Du Preez,
Michael Bendixen,
Russell Abratt
Publication year - 2017
Publication title -
journal of product and brand management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.982
H-Index - 81
eISSN - 2054-1643
pISSN - 1061-0421
DOI - 10.1108/jpbm-09-2016-1325
Subject(s) - ibm , marketing , business , originality , sample (material) , multinational corporation , brand management , organizational citizenship behavior , psychology , organizational commitment , social psychology , chemistry , materials science , finance , chromatography , creativity , nanotechnology
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