Open AccessWhen is it necessary to localise product packaging?
Author(s) -
Huda Khan,
Larry Lockshin,
Richard Lee,
Armando Maria Corsi
Publication year - 2017
Publication title -
journal of consumer marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.645
H-Index - 98
eISSN - 2052-1200
pISSN - 0736-3761
DOI - 10.1108/jcm-06-2016-1846
Subject(s) - marketing , product (mathematics) , business , originality , china , advertising , perception , consumer behaviour , value (mathematics) , psychology , computer science , social psychology , geometry , mathematics , neuroscience , machine learning , creativity , political science , law
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