Open AccessLifestyle Brands: A Guide to Aspirational Marketing
Author(s) -
Joyce M. Wolburg
Publication year - 2014
Publication title -
journal of consumer marketing
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.645
H-Index - 98
eISSN - 2052-1200
pISSN - 0736-3761
DOI - 10.1108/jcm-01-2014-0816
Subject(s) - marketing , business , advertising , marketing management
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom