Open AccessServitization intent as a factor in the servitization process
Author(s) -
Ed Crowley,
Jamie Burton,
Judy Zolkiewski
Publication year - 2018
Publication title -
journal of business and industrial marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.738
H-Index - 67
eISSN - 2052-1189
pISSN - 0885-8624
DOI - 10.1108/jbim-08-2016-0199
Subject(s) - mindset , business , process (computing) , marketing , process management , philosophy , epistemology , computer science , operating system
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