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Author(s) -
Aleksandra Polyakova,
Zachary Estes,
Andrea Ordanini
Publication year - 2020
Publication title -
european journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.199
H-Index - 100
eISSN - 1758-7123
pISSN - 0309-0566
DOI - 10.1108/ejm-03-2018-0168
Subject(s) - business , entitlement (fair division) , marketing , feeling , surprise , originality , value (mathematics) , economics , psychology , social psychology , microeconomics , machine learning , creativity , computer science
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