Open AccessValidation and sufficiency
Author(s) -
Robert East,
Mark Uncles,
Jenni Romaniuk,
Wendy Lomax
Publication year - 2016
Publication title -
european journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.199
H-Index - 100
eISSN - 1758-7123
pISSN - 0309-0566
DOI - 10.1108/ejm-02-2016-0113
Subject(s) - originality , value (mathematics) , word of mouth , marketing , psychology , computer science , management science , business , social psychology , economics , creativity , machine learning
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