Open AccessYou see Froot, you think fruit: examining the effectiveness of pseudohomophone priming
Author(s) -
Stacey Baxter,
Jasmina Ilicic,
Alicia Kulczynski
Publication year - 2017
Publication title -
european journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.199
H-Index - 100
eISSN - 1758-7123
pISSN - 0309-0566
DOI - 10.1108/ejm-01-2016-0038
Subject(s) - priming (agriculture) , psychology , originality , meaning (existential) , cognitive psychology , product (mathematics) , advertising , social psychology , creativity , business , mathematics , botany , germination , geometry , psychotherapist , biology
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