Open AccessCan a higher education institution's marketing strategy improve the student‐institution match?
Author(s) -
Yvonne J. Moogan
Publication year - 2011
Publication title -
international journal of educational management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.427
H-Index - 51
eISSN - 1758-6518
pISSN - 0951-354X
DOI - 10.1108/09513541111159068
Subject(s) - marketing , higher education , welsh , institution , public relations , medical education , dissemination , sampling frame , psychology , business , sociology , political science , medicine , social science , linguistics , philosophy , law , population , demography
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