Open AccessEast vs. West: strategic marketing management meets the Asian networks
Author(s) -
George T. Haley,
ChinTiong Tan
Publication year - 1999
Publication title -
journal of business and industrial marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.738
H-Index - 67
eISSN - 2052-1189
pISSN - 0885-8624
DOI - 10.1108/08858629910258973
Subject(s) - business , marketing , strategic management , management styles , business practice , east asia , population , marketing management , china , political science , business administration , public relations , sociology , demography , law
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