Open AccessDynamics of value propositions: insights from service‐dominant logic
Author(s) -
Christian Kowalkowski
Publication year - 2011
Publication title -
european journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.199
H-Index - 100
eISSN - 1758-7123
pISSN - 0309-0566
DOI - 10.1108/03090561111095702
Subject(s) - service dominant logic , value proposition , value (mathematics) , business value , marketing , flexibility (engineering) , knowledge management , context (archaeology) , computer science , service (business) , business , economics , profit (economics) , management , microeconomics , paleontology , machine learning , biology
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